Irascible Dallas Mavericks’ owner Mark Cuban had some interesting suggestions for the rapidly evaporating American newspaper industry on his blog recently:
The quickest and easiest place to start would be by making sure that every time I went to DallasNews.com you knew that my credit card was on file and you offered me specials. Free or otherwise. If some local artist has a small or large hit, go to the label and try to license it and offer it for free to those of us who pay by card. I may not want “Jessica Simpson’s latest hit, free to EZPay Subscribers”. I might just download the soundtrack to the local musical that you helped sponsor, or a special track from a performer coming to the local performing arts center. Or what about the speech that an author gave at the local college ? Or the presentation at the local breakfast club ?
There are no dates or source citations to the data on this site, but it lists the Hartford Courant as the biggest daily newspaper in CT, followed by the Connecticut Post, the New Haven Register, the Waterbury Republican-American, and the Manchester Journal Inquirer (city guides are excluded).
A brief review of each of paper’s website shows that customers can subscribe to all the papers online, do vacation stops/starts, and each sell advertising space on their websites. However, it does not appear that any of the papers have the ability to collect and hold credit card numbers in the fashion that Mr. Cuban suggests.
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